Program Overview
This training program is designed to enhance sales professionals’ ability to build demand, improve customer conversion, and cultivate excellence in value-driven sales strategies. Participants will learn critical selling skills, such as effective questioning, negotiation, and communication. The course also addresses overcoming fear factors in sales, managing risks, and fostering a growth mindset. Through role-playing, case studies, and interactive activities, attendees will develop actionable strategies for product demonstrations, customer retention, and conversion, creating a solid foundation for sales success.
Features
- Master critical sales techniques, including questioning, negotiation, and identifying buying signals.
- Build and execute effective customer conversion processes with tailored strategies.
- Overcome market-level risks and develop a growth mindset for consistent performance.
- Enhance value selling skills through impactful product demonstrations and distributor partnerships.
Target audiences
- Sales professionals in the agri-input industry (e.g., pesticides, fertilizers, and seeds).
Curriculum
- 7 Sections
- 29 Lessons
- 2 Days
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- Critical Selling Skills: Concepts and Applications5
- 1.1Advanced questioning techniques: How to uncover true client needs.
- 1.2Negotiation strategies for complex deals.
- 1.3Communication mastery: Adjusting for diverse client profiles.
- 1.4Real-life examples: Negotiating with high-stake customers.
- 1.5Interactive exercise: Role-playing sales calls to identify buying signals and handle product complaints.
- Creating Value through Effective Farmer Meetings and Demonstrations5
- 2.1Conceptualizing impactful farmer meetings: Dos and Don’ts.
- 2.2Strategies for organizing product demonstrations that resonate.
- 2.3Situational awareness: Identifying the right stakeholders.
- 2.4Real-life case: Success stories from high-value product launches.
- 2.5Interactive simulation: Conducting a product demonstration with live feedback.
- Handling Market Challenges with Confidence3
- Customer Conversion Mastery5
- 4.1Building a systematic conversion process flow: From lead to loyal customer.
- 4.2Developing a compelling sales script: Focus on FAB (Features, Advantages, Benefits) and USP (Unique Selling Proposition).
- 4.3Addressing why customers quit: Insights from real-world cases.
- 4.4Case study analysis: Successes and failures in customer retention.
- 4.5Interactive activity: Team exercise to design a conversion plan.
- Distributor Selection and Push-Pull Strategies4
- Overcoming Fear Factors in Sales4
- Benchmarking for Excellence3
Instructor
