Program Overview
This Advanced B2B SaaS Growth Strategies program is designed to equip senior leaders with advanced, actionable strategies for driving growth in the competitive B2B SaaS landscape. Led by an industry expert with over 25 years of experience, this program goes beyond theory, focusing on real-world applications in strategic positioning, account-based marketing, conversion optimization, and sales excellence. Through practical exercises, simulations, and case studies, participants will develop the skills to tackle complex SaaS challenges, optimize customer acquisition and retention, and drive measurable revenue impact—turning insights into immediate action for their organizations.
Features
- Develop advanced strategies for positioning and marketing B2B SaaS products in competitive markets.
- Master account-based marketing (ABM) and conversion optimization to drive lead generation and customer acquisition.
- Implement sales strategies and processes tailored to the unique needs of B2B SaaS organizations.
- Leverage retention and expansion tactics to maximize customer lifetime value and minimize churn.
Target audiences
- C-Level/ Senior Professionals in B2B SaaS Sales & Growth roles
Curriculum
- 6 Sections
- 36 Lessons
- 6 Weeks
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- Capstone Project and FeedbackApply the course learnings to a practical, real-life scenario.4
- 1.1Develop a complete B2B SaaS digital marketing and sales strategy for a hypothetical product.
- 1.2Use of key metrics and tools to measure potential success and anticipate challenges.
- 1.3Interactive Elements: Presentation and peer feedback on the developed strategy
- 1.4Q&A and Feedback Session: Expert critiques, participant questions, and real-time feedback
- Strategic Foundations of B2B SaaS MarketingBuild an advanced understanding of key B2B SaaS marketing concepts and strategic foundations.7
- 2.2Market Positioning and Unique Value Proposition (UVP)
- 2.3Customer Segmentation in SaaS: Identifying High-Value Accounts
- 2.4SaaS Marketing Channels: Content, PPC, SEO, Social, Email – An Integrated Approach
- 2.5Role of Product-Led Growth (PLG) in Marketing Strategy
- 2.6Deep-Dive on Metrics: LTV, CAC, NRR, Churn Rates, and Their Strategic Impact
- 2.7Interactive Element: Simulation Exercise: Positioning a SaaS product in a competitive landscape
- 2.8Case Study: Successful positioning strategy from a leading SaaS provider
- Advanced Digital Marketing Tactics in SaaSExplore cutting-edge digital marketing tactics tailored for B2B SaaS.7
- 3.2Account-Based Marketing (ABM) for B2B SaaS: Strategies and Platforms
- 3.3Content Marketing Strategies: Thought Leadership, Product Education, and SEO for SaaS
- 3.4Conversion Rate Optimization (CRO): Testing, Personalization, and A/B Testing in SaaS Funnels
- 3.5Leveraging Analytics & Data: Tracking KPIs, Marketing Automation, Attribution Models
- 3.6Emerging Trends: AI in Lead Scoring, Predictive Analytics, Hyper-Personalization
- 3.7Interactive Element: Real-World Scenarios: Evaluating and optimizing a SaaS content strategy
- 3.8Hands-On Workshop: Designing a sample ABM strategy for a SaaS product
- Sales Strategies for B2B SaaSEnhance understanding of B2B SaaS-specific sales processes and models.6
- 4.1Building and Managing a High-Performing SaaS Sales Team
- 4.2Sales Models: Inside Sales, Outbound, Inbound, and Hybrid
- 4.3Key Sales Metrics: Pipeline Velocity, Win Rates, Sales Cycle Length, and MRR Growth
- 4.4Cross-Functional Collaboration Between Sales and Customer Success Teams
- 4.5Mastering Discovery Calls, Demo Techniques, and Product-Led Selling
- 4.6Case Study Analysis: Evaluating a successful SaaS sales model and its results
- Retention and Expansion StrategiesDevelop strategies for customer retention and expansion to maximize revenue.7
- 5.1Customer Success as a Growth Lever: Onboarding, Training, and Support
- 5.2Upselling and Cross-Selling in SaaS: Identifying Opportunities and Tactics
- 5.3Nurturing Relationships and Maximizing Net Revenue Retention (NRR)
- 5.4Feedback Loops: Leveraging Customer Insights to Improve Retention
- 5.5Combatting Churn with Proactive Customer Success Initiatives
- 5.6Interactive Elements: Simulation: Analyzing a churn scenario and proposing a customer success solution
- 5.7Working on Team Dynamics: Building a customer expansion strategy for a mid-market SaaS
- Real-World SaaS Success Stories and Key LearningsDraw insights from real-world B2B SaaS successes and failures.5
- 6.1Key SaaS Growth Strategies from Leading Companies
- 6.2Pitfalls and Common Mistakes in B2B SaaS Marketing and Sales
- 6.3Trends Shaping the Future of B2B SaaS (AI, IoT, Predictive Analytics)
- 6.4Interactive Elements: Reflection Exercise: Identifying areas for personal or team improvement
- 6.5Panel Discussion: Industry expert shares insights and lessons learned
Instructor
