Curriculum
- 6 Sections
- 36 Lessons
- 6 Weeks
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- Capstone Project and FeedbackApply the course learnings to a practical, real-life scenario.4
- 1.1Develop a complete B2B SaaS digital marketing and sales strategy for a hypothetical product.
- 1.2Use of key metrics and tools to measure potential success and anticipate challenges.
- 1.3Interactive Elements: Presentation and peer feedback on the developed strategy
- 1.4Q&A and Feedback Session: Expert critiques, participant questions, and real-time feedback
- Strategic Foundations of B2B SaaS MarketingBuild an advanced understanding of key B2B SaaS marketing concepts and strategic foundations.7
- 2.2Market Positioning and Unique Value Proposition (UVP)
- 2.3Customer Segmentation in SaaS: Identifying High-Value Accounts
- 2.4SaaS Marketing Channels: Content, PPC, SEO, Social, Email – An Integrated Approach
- 2.5Role of Product-Led Growth (PLG) in Marketing Strategy
- 2.6Deep-Dive on Metrics: LTV, CAC, NRR, Churn Rates, and Their Strategic Impact
- 2.7Interactive Element: Simulation Exercise: Positioning a SaaS product in a competitive landscape
- 2.8Case Study: Successful positioning strategy from a leading SaaS provider
- Advanced Digital Marketing Tactics in SaaSExplore cutting-edge digital marketing tactics tailored for B2B SaaS.7
- 3.2Account-Based Marketing (ABM) for B2B SaaS: Strategies and Platforms
- 3.3Content Marketing Strategies: Thought Leadership, Product Education, and SEO for SaaS
- 3.4Conversion Rate Optimization (CRO): Testing, Personalization, and A/B Testing in SaaS Funnels
- 3.5Leveraging Analytics & Data: Tracking KPIs, Marketing Automation, Attribution Models
- 3.6Emerging Trends: AI in Lead Scoring, Predictive Analytics, Hyper-Personalization
- 3.7Interactive Element: Real-World Scenarios: Evaluating and optimizing a SaaS content strategy
- 3.8Hands-On Workshop: Designing a sample ABM strategy for a SaaS product
- Sales Strategies for B2B SaaSEnhance understanding of B2B SaaS-specific sales processes and models.6
- 4.1Building and Managing a High-Performing SaaS Sales Team
- 4.2Sales Models: Inside Sales, Outbound, Inbound, and Hybrid
- 4.3Key Sales Metrics: Pipeline Velocity, Win Rates, Sales Cycle Length, and MRR Growth
- 4.4Cross-Functional Collaboration Between Sales and Customer Success Teams
- 4.5Mastering Discovery Calls, Demo Techniques, and Product-Led Selling
- 4.6Case Study Analysis: Evaluating a successful SaaS sales model and its results
- Retention and Expansion StrategiesDevelop strategies for customer retention and expansion to maximize revenue.7
- 5.1Customer Success as a Growth Lever: Onboarding, Training, and Support
- 5.2Upselling and Cross-Selling in SaaS: Identifying Opportunities and Tactics
- 5.3Nurturing Relationships and Maximizing Net Revenue Retention (NRR)
- 5.4Feedback Loops: Leveraging Customer Insights to Improve Retention
- 5.5Combatting Churn with Proactive Customer Success Initiatives
- 5.6Interactive Elements: Simulation: Analyzing a churn scenario and proposing a customer success solution
- 5.7Working on Team Dynamics: Building a customer expansion strategy for a mid-market SaaS
- Real-World SaaS Success Stories and Key LearningsDraw insights from real-world B2B SaaS successes and failures.5
- 6.1Key SaaS Growth Strategies from Leading Companies
- 6.2Pitfalls and Common Mistakes in B2B SaaS Marketing and Sales
- 6.3Trends Shaping the Future of B2B SaaS (AI, IoT, Predictive Analytics)
- 6.4Interactive Elements: Reflection Exercise: Identifying areas for personal or team improvement
- 6.5Panel Discussion: Industry expert shares insights and lessons learned