Program Overview
This intensive training program provides participants with a thorough understanding of Health Economics and Outcomes Research (HEOR), enabling them to evaluate healthcare costs, outcomes, and value propositions effectively. The program covers essential concepts such as healthcare system structures, economic evaluation methods like Cost-Utility Analysis (CUA), costing methodologies, and healthcare outcome measures. Through interactive lectures, case studies, hands-on exercises, and critical analysis of real-world research, attendees will gain practical skills to apply HEOR strategies in pharma research, market access, and healthcare decision-making.
Features
- A strong understanding of HEOR principles and their relevance in pharma research.
- Practical knowledge of economic evaluation, healthcare costing, and outcome measurement.
- Enhanced ability to critically evaluate health economics research.
- Tools to create and communicate a compelling value proposition using HEOR insights.
Target audiences
- Pharma researchers
- Clinical development teams
- Health economics and market access professionals
- Medical affairs teams
Instructor
